Deconstructive application of the SIP, based on Dove’s Project #ShowUs campaign. Create a hypothetical assessment, based on real-world, available facts that would have informed the initial stages of Dove’s planning.

Dove #ShowUs campaign

Deconstructive application of the SIP, based on Dove’s Project #ShowUs campaign. Create a hypothetical assessment, based on real-world, available facts that would have informed the initial stages of Dove’s planning.

Cover the SIP from Background through Communication Objectives. Focus is not the campaign, but the strategic steps the brand followed to get to the campaign.

7-10 pp, double space, APA style, inline citations.

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