How does a company create brand awareness? How does CVS compare with competitors?Using two attributes of your product (disposable masks) create a perceptual map that shows your product relative to competitors.

Positioning Strategy

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How does a company create brand awareness? How does CVS compare with competitors? A perceptual map is a visual representation of two attributes of your product in relation to competitors.

Using two attributes of your product (disposable masks) create a perceptual map that shows your product relative to competitors.

A good example of two attributes for an auto, for example, could be the price and safety or gas mileage.

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