How does this strategy relate to the discussion of bundling presented in Chapter 11 (ME)? What are additional factors presented in this case that should be considered?Explain

Bundling and Price Discrimination

Description

Read the Wall Street Journal article listed below & respond to the following:

What factors in the economic environment, in addition to foreign imports, contributed to Timken’s new strategy in 2002 and 2003?

How does this strategy relate to the discussion of bundling presented in Chapter 11 (ME)? What are additional factors presented in this case that should be considered?

How has this strategy served Timken in the years since 2003?

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