Describe the 4’Ps (product, price, place and promotion) which is also called ”marketing mix”. Compare and contrast how effective the application of the 4Ps by using Guinness( beer) Company.

Product, price, place and promotion

Describe the 4’Ps (product, price, place and promotion) which is also called ”marketing mix”. Compare and contrast how effective the application of the 4Ps by using Guinness( beer) Company.