Hotel Loyalty Programs are great for marketing and promotions. It has been proven to boost growth and does not cost the company that many marketing dollars. Everyone loves giving aways and it increase sells by selling more.
Tracking customer tends for Market Research is helpful as well and the most important thing is it makes customers happy – so why not! The best thing about the program is once it is up an running it pretty much runs itself!
Here are eight reasons why loyalty programs are imperative for marketing…
1. It has been proven to boost growth
2. Not as expensive as you think to a company. Giving away a product that a person is buying more of, great idea!
3. Reputation
4. Increase sells by selling more…double points day or if you spend $X then you get more points
5. Market Research – track customer favorites, where they spend their money, etc…
6. It makes customers happy – so why not!
7. You can provide in store or digital rewards or both!
8. Once the program is up and running it stops being work
Now that we understand more about loyalty programs from our lecture on leading the competition and the above let’s discuss the benefits of this type of program to both the holder as well as the company. Please answer the THREE following questions directly into the chat box (do not attach a word document) by Wednesday of this week.
1.See the list of hotel loyalty programs below – Going by the first letter of your FIRST name research the hotel’s loyalty program give a 3-5 sentence detailed description of that company loyalty program. Describe the different levels and what the card holder will receive at each of those levels. (DO NOT COPY AND PASTE from the website)
Hilton Honors Program A-E
IHG Rewards Club F-I
Marriott Bonvoy J-M
World of Hyatt N-Q
Wyndham Rewards R-U
Omni Select Guest V-Z
2. Name at least three “perks” a consumer/holder will receive IF they sign up for the program as a meeting planner or just a guest.
3. Name at least two reasons why a loyalty program benefits the hotel?
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