Value Creation In Organisations – Managing Operations And Marketing
COURSEWORK ASSIGNMENT
Contribution to unit assessment: 100% weighting Subject:
Individual case study analysis
See attached case studies
-‘Peas’ Case study for Operations Management (Covering Question 1 and 2) -‘Red Bull’ case study for Marketing Management (Covering Question 3 and 4)
Notes:
1. The assignment must be presented in a form that complies with the basic conventions of a report
format (see Guide to Basic Study Skills).
2. An electronic copy must be submitted to Turnitin via “Canvas” and JIRA by the hand in date.
3. Word count: 5,000
The questions are as follows:
A-You have been appointed as the new Operations Manager of the factory discussed in the
Peas Case Study and have been asked to prepare a report on the operation of the factory to:
1. Discuss in detail the objectives and constraints of the production processes utilised referring also to the specific variables and attributes involved. (22.5% marks)
2. Discuss in detail capacity management issues and capacity constraints arising during the
operation of the peas processing factory. (22.5% marks) Indicative word count for part A: 2,500 words
B-
You have been appointed as the new Marketing Manager of ‘Red Bull’ as discussed in the Red Bull case study and have been asked to prepare a report covering the following:
3. Carry out a situational analysis based on the case study, considering the marketing environment, PESTLE and TOWS matrix. Discuss the points you feel to have the biggest impact upon the organisation – both positive and negative. (22.5% marks)
4. Consider the points you feel to be most crucial to the organisation and make marketing recommendations off the back of the situational analysis you have carried out. These recommendations should be specific, logical and have justification as to why you are making these recommendations, and what expected positive effects it would have on the organisation.
(22.5% marks) Indicative word count for part B: 2,500 words.
5. Report format (10% marks)
Assignment guidance notes:
Business Report Structure – 6000 words +/- 10% Size 12
font, spacing 1.5, include word count.
Report Presentation
• Front Sheet – Name / Student Number / Programme / Module / Date
• Table of Contents
• Introduction
• Main Body of Report – Critical evaluation and analysis of relevant theory and
practice related to the case study (all three questions are compulsory).
• Conclusions
• References – 10 to 20
• Appendix – not included in word count
The criteria for grading the assignment:
The assignment will be graded for individuals on the basis of the specific criteria outlined in the
Generic Assessment Criteria (Postgraduate) on the following page.
Note:
The “Presentation” element of the Generic Assessment Criteria (Postgraduate) will also be used
(additional to the above assignment guidance notes) to assess the report structure.
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