Explain how the ad works what message does it send, and what elements in the ad contribute to this message?

Visual Analysis

Purpose

Identify strategies for making visual arguments.

Learn about rhetorical appeals.

Study and critique a visual advertisement.

Use specific visual details as evidence in analysis.

Instructions

Identify a video advertisement at least thirty seconds in length that you would like to analyze.

The ad should be freely accessible online, whether on YouTube or via some other site, and it can promote a product, service, person, organization, location, or anything else.

Here are three examples of ads that would make appropriate choices:

Cheerios Super Bowl Ad
Chevy Sonic Skateboard Ad
Visit Daytona Beach Ad

In this letter, explain how the ad works what message does it send, and what elements in the ad contribute to this message?

Frame your explanation as advice to the competitor, commenting on whether and how the competitor might respond to the message the ad is sending.

Each of the activities in this unit will help you learn about visual analysis and take steps toward producing your own. Here are the activities, in the order in which you should complete them:

Activity 4.1: Discussion: First Thoughts on My Visual Analysis (due by Monday, Oct.25)
Activity 4.2: Quiz: Ads Are Arguments (due by Thursday, Oct. 28)
Activity 4.3: Discussion: Using Details as Evidence
Activity 4.4: Discussion: Rhetorical Situation Practice
Activity 4.5: Discussion: First Two Pages

The concepts, skills, and examples provided in these activities should shape your approach to the assignment.

Formal or informal?
Formal, in the sense that this is a major assignment you’ll develop through a multi-step drafting and revision process. Also keep in mind that you’re writing a letter in a professional setting. Your audience will expect a tone, voice, and attentiveness to details appropriate to this setting.

Length

Your visual analysis should be 3-4 pages (1000+ words) in length.

Formatting

Your document should be typed in an appropriate font; all margins should be one inch; the visual analysis should be double-spaced; sources should be cited using either MLA Style or APA Style.

 

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