From the Facets Model of Effects study notes we learned that effective advertising creates six types of consumer responses:
See/Hear: the Perception Facet
Feel: the Affective or Emotional Facet
Think/understand: the Cognitive Facet
Connect: the Association Facet
Believe: the Persuasion Facet
Act/Do: the Behavior Facet
Find an example of a consumer product company website that uses all 6 facets in their integrated marketing communications on the site.
(Use Amazon product company)
See uploaded PowerPoints file to read about the Facets Model of Effects. Explain each how each facet is used.
Cite the page URL that depicts the facet. Amazon.com
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