Discuss the implications for text, web, and social media analytics in the video.

Ted Talk/Tito Vodka

Part One:

Directions: Watch this Ted Talk to complete this assignment.
⦁ Access the TedTalk titled

⦁ What Tech Companies Know About Your Kids.
⦁ Share three research findings or important conclusions in the video.
⦁ Discuss the implications for text, web, and social media analytics in the video.

Part two:
Directions:

Review Application Case 5.8 “Tito’s Vodka Establishes Brand Loyalty with an Authentic Social Strategy” on pages 305 – 308 in your textbook.

Conduct a thorough case analysis addressing the questions for discussion.

Important information:

⦁ Answers should be thorough and complete.

⦁ Refer to the assignment rubric located in the syllabus for grading criteria.

⦁ Provide definitions of all course terms related to your response.

⦁ Although the questions ask “What do you think…” answers should be based on course-related knowledge/research and not on opinions and experience. Evidence is necessary to inform decisions.

You will be graded on how well you integrate course concepts, theories, and research into your analysis.

⦁ Responses should point to specific case language to support your assertations.

⦁ Papers should follow APA (6th Edition) conventions.

⦁ Any instance of plagiarism will result in a failing grade. Repeated instances will result in a failing grade for the course.

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