More times than not, when doing business with a CDD consumer, the product being bought is not related to the chronic disease or disability. In this assignment, you will consider marketing a non-CDD product to consumers with CDD. In particular, you will review a current brand’s efforts and suggest possible changes.
STEPS
1. Select a major brand that makes a product that is not related to a chronic disease or disability. Think of huge brands like Coca-Cola, Nike, Apple, etc. Do not pick a small brand for this assignment. In a paragraph, tell me what brand you picked, what products they make, and tell me their mission and vision statements. Did either statement mention anything related to those with CDD? Paste a new pictures of the products they make.
2. How is this product usually purchased? Is it purchased online, at particular retail stores, or through other means? Are there any chronic diseases or disabilities that may prevent a consumer with a CDD from being able to easily purchase this product? Tell me the options a consumer has and how CDD might affect it.
3. Go to the company’s webpage. Does the webpage any features that make the page more accessible?
Are there options to increase text or icon size? Is the text already in black and white or if there is colored writing on a colored background, are there options for those that are colorblind?
Explain how well you think they’ve done at making their website accessible.
4. Temporarily install the company’s ap on your phone if you are able. Does the ap have any features that make it more accessible? Does the ap provide any service to CDD consumers?
5. Consider the product’s typical packaging. Are there any CDD conditions that may be an obstacle to open such a package?
Explain how well you think they have considered CDD consumers when creating the package.
6. Call the company’s customer support. Could a consumer who is without use of their arms navigate the menu? Was there an option to stay on the line for assistance?
7. Search and find if the company supports CDD charities or associations. Search for words like “sponsorship” and “donation”.
Explain if you think their support is impressive or trivial.
7. Considering what you’ve learned investigating 1-7, tell me in your own words how well you think the company is doing to show support for the CDD communities and to make their product accessible to CDD consumers? Could the company do some things better?
In 1-3 paragraphs, explain how the company might better market themselves to CDD consumers even though their product does not relate to a chronic disease or disability.
You do NOT have to create a mock-up for this assignment.
You can merely describe the changes and efforts you propose.
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