Based on the information provided in the video case, do you consider Mary Kay to be a global brand? Explain your point-of-view.

Mary Kay Case Discussion (International Marketing)

Instructions

Mary Kay, Inc. initiated operations in India in 2007 with a full marketing launch in early 2008. By 2009, the company was offering 90 products in India through its direct selling organization composed of 4,000 independent sales representatives.

This video case features Mary Kay executives offering different perspectives, based each of their particular roles in the company, on India, the Indian target market, as well as the company’s culture, organization, product offerings and branding.

Here is the link to the video. Click link and Download

https://we.tl/t-ddNbuT7D0K

Once you have read the article and viewed the video.
Choose only 5 topics and write a paragraph for each thank you.

Discussion Topic 1:

Based on the information provided in the video case, do you consider Mary Kay to be a global brand? Explain your point-of-view.

Discussion Topic 2:

Explain the Mary Kay corporate culture, as presented in the video case, and how it fits into the Indian market.

Discussion Topic 3:

According to the Mary Kay executives, what did the company need to do to be successful in India? What guidelines did they follow/ what factors did they consider when launching their product-line in India?

Discussion Topic 4:

What particular challenges did Mary Kay face when the company decided to launch its products in India?

Discussion Topic 5:

Mary Kay President, Asia-Pacific, K. K. Chua, referred to the similarities and differences that he perceives exist between India and China.Describe those similarities and differences in the two markets.

Discussion Topic 6:

What is your key learning from this video case and discussion? Please be specific.

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