Marketing in Emerging Markets
Discuss challenges faced by firms in marketing consumer products in emerging markets and their strategic responses to these challenges.
Things such as:
⦁ Customer Characteristics and Business Imperatives
⦁ Organizational Issues
⦁ Challenges/Opportunities in Emerging Markets (Used Heinz already)
⦁ Market Entry Strategies
⦁ The 4 A’s of Organization Strategy
⦁ Applicability: Product, Consumption, Pattern
⦁ Availability: Distribution
⦁ Affordability: Pricing and Packaging
⦁ Affinity: Branding
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