Public service announcement critique
With the PSA selected https://www.youtube.com/watch?v=n7Wjf7Vtmp0
using the Precaution Adoption Process Model (PAPM) write a critique that incorporates the following:
An outline of the assigned model (15%)
Discuss the basic concepts/assumptions of the model and their interrelationship.
A description of the PSA’s message: (30%)
The undesirable health condition that the message wishes to improve or the desirable health condition that the message wishes to maintain The assumed context (target audiences, where, when, historical circumstances, etc.) The behaviour change that is promoted.
A critique of the message and the model: (40%)
How clear is the message?
Are the image(s) and language used, spacing of graphics, placement of object used appropriate? Why or why not? What assumption, specifically related to the assigned model, is the message making, and how plausible?
How can knowledge of the assigned model be used to improve on the message?
What other behaviour change assumptions (unrelated to the assigned model) is the message making?
Is there anything about the health condition/situation that the model does not adequately address?
Organization and writing: (15%)
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