Service Automation in Hospitality
Assess the adoption of service automation in customer service within the hotel industry, which focusing customers.
Description
Proposed Aim and Objectives
Aim: To assess the adoption of service automation in customer service within the hotel industry, which focusing customers
Objectives:
1. To critically review the literature related to hotel management, customer satisfaction and the adoption of service automation within the hotel industry.
2. To analyse the factors that influence customer satisfaction and examine the key issues in adopting service automation.
3. To determine whether customers accept the adoption of service automation through a quantitative survey.
4. To draw conclusions on service automation and make recommendations based on the analysis of primary and secondary data gathered.
*For the primary Research methods I was thinking of mainly applying the quantitative method (questionnaires/surveys)*
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