The project consists of three major phases, which are somewhat complete.
1. SWOT/ Environmental Scan,
2. Promotion Strategy (postcard), and
3. The actual postcard (PowerPoint slide).
Instructions
1. Review phase 1 draft and improve/edit to your liking.
2. Review phase 2 draft and make it official. This part sounds good but lacks details and real numbers.
Recommended Promotion Strategy must include the following:
the target market segment;
the marketing message;
the estimated cost of printing, acquiring target market lists, and mailing the postcard;
your projections showing how you expect the campaign to perform;
and how you will track the results of the campaign to determine if it was successful;
Here are excellent resources for selecting a target market list:
Here are a few resources you may find helpful when creating your postcard:
http://www.postcardmania.com/postcardmarketingmanual/ten-elements-of-effective-postcard-design
http://www.bizbest.com/10-tips-for-postcard-marketing-success/
http://www.businessknowhow.com/directmail/postcards/minibillboards.htm
3. Create the actual 2-sided postcard (PowerPoint slide). This postcard should match the description you come up with from phase two.
