Read article titled “Why your customers’ social identities matter” and summarize the article in detail. Write at least 2 pages double spaced for the assignment.

Consumer Behavior Assignment

Read article titled “Why your customers’ social identities matter” and summarize the article in detail. Write at least 2 pages double spaced for the assignment.

https://hbr.org/2015/01/why-your-customers-social-identities-matter (Links to an external site.)

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