Search engine industry
Prepare a 3-4 page report that analyzes the search engine industry and Google’s competitive position in the industry.
Your report should include a Five Forces analysis, list of industry driving forces and key success factors, a SWOT analysis and financial analysis for Google’s performance between 2001 and 2009.
Recommend strategies necessary to allow Google to strengthen its lead in the search industry and to make a success of its smartphone business, cloud computing, entry into emerging markets, and other recent ventures.
You should also provide a recommendation concerning any potential ethical lapses at the company.
Your recommendations should be specific and supported with facts from your analysis.
6 peer reviewed sources needed
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