View the entire video, then write a short 200 word essay explaining how this video illustrates at least 3 key marketing concepts from Chapter 17.
https://www.viddler.com/embed/74096e5a
Bold type the two or three words that describe each of the three key marketing concepts that you are explaining.
As a part of this assignment you are required to support your paper with at least one CREDIBLE outside source which you can find by searching the college data bases, online resources, or business publications. Be sure to cite and reference these sources in proper APA format.
Remember that ALL written work must be completed in proper APA format. There are a number of APA resources listed on the home page of this course It is important that you become proficient in how to use APA.
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