Disruptive Innovation Final Report Assignment Instruction
Various sectors have been affected by disruption. The disruption manifests in several ways- but technology has been one but certainly NOT the only driver. Some of these have been from new disruptors in the market that have driven meaningful change. However, some incumbents have been at the forefront of disruption and making fostering a significant impact for themselves and their customers. As you are aware, most academics and practitioners have been slow to recognize this and build an understanding.
Critically analyse an industry of your choice and identify the leading players, preferably in a specific country and evaluate the drivers, processes, systems, and strategies that this particular company is employing to foster disruption.
To do so, you will have to:-
Determine and select the interpretation of disruption- One option is to use the criteria adopted by Bartman 2015- and his team at Harvard
– see link for reference [you may select other interpretations]
– https://hbr.org/2015/05/teslas-not-as-disruptive-as-you-might-think (Links to an external site.)
Select a sector/ industry preferably in a single country or Economic Zone, for example, the European Union [EU], and then a company that operates within it. Publically listed companies will offer more data for analysis
Use evidence-based assertions to support your analysis to support your recommendation.
Develop a 3000-word report that can be used by practitioners and academia.
Therefore, the right blend between theory and practice must be used.
NOTE.
DO NOT provide a descriptive narrative- You must be ANALYTICAL in your approach
Prior to draft your narrative a comprehensive industry or sector evaluation must have been carried out- If you are using a particular company- you should have conducted an in-depth analysis of it strategy, performance, the competition landscape etc
INSTRUCTIONS FOR THE REPORT
3000 words (±10%)
This word count is for the BODY of the assignment and does NOT include obligatory:
Header page
Executive summary
Contents page
Appendices (optional – but likely to be needed)
References and Bibliography.
Report Structure:
You are expected to include the following sections:
Title page
Executive summary (separate page)
Contents Page
Body (3000 words ±10%) ….
1. Introduction
2. Selection of frameworks/theories to be used and the reason why
Application of theory and practical insights
3. Results
4. Conclusions
5. Recommendations
6. Appendices (Optional)
7. References
8. Glossary (if needed)
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