Required Essay Answer – 20 marks
Answer the following question provided in complete sentences.
1) Define and explain semiotics and why this theory is important in Media Studies.
Answer 1 of the following questions in essay format. 20 marks
2) Explain the “Think Small” ad campaign and how it sparked a creative revolution?
3) Define and explain “commodity fetishism” and how it applies to advertising.
4) “Culture as a commodity”. Explain and critique.
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