Own brand has become increasingly important in the contemporary market. Critically evaluate the own branding strategy for the company or organisation that you have chosen.

To complete this module, you need to choose one topic from the below:

1. Critically evaluate the strategic model `SOSTAC’ (Situational analysis, Objectives, Strategy, Tactics, Actions & Control) in relation to the strategy of a company or organisation of your choice.

2. Critically analyse the product portfolio model 13CG Matrix’ (Question marks, Stars, Cash cows & Dogs) for a company or organisation of your choice.

3. ‘Multi-channel’ and ‘Omni-channel’ are two most popular digitalisation strategies used in distribution and communication. Compare these two strategies, and then critically appraise either one for the company or organisation that you have chosen.

4. In international markets, companies need to design their marketing strategies, through either standardisation or localisation. Compare these two strategies, then discuss the effectiveness of either one in practice, e.g. the marketing mix, for the company or organisation that you have chosen.

5. Own brand has become increasingly important in the contemporary market. Critically evaluate the own branding strategy for the company or organisation that you have chosen.

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