Analyze a minimum of five key concepts from the following list in the terms of the current marketing and purchasing atmosphere as a result of the pandemic.

Consumer Behavior

A written overview/research document that aligns key concepts in consumer behavior to the current marketing and purchasing climate that we are experiencing as a result of the pandemic.

The written analysis should:

1. Be focused on current consumer behavior trends happening right now.

2. Analyze a minimum of five key concepts from the following list in the terms of the current marketing and purchasing atmosphere as a result of the pandemic:

1. Addiction

2. Alliance advertising

3. Anchor pricing

4. Attraction effect

5. Availability heuristic

6. Bandwagon effect

7. Barriers to entry

8. Charm pricing

9. cognitive dissonance

10. Cognitive dissonance

11. Compromise effect

12. Consumer decision making process

13. Consumer inertia

14. Disconfirmation theory

15. Divestment ritual

16. Dogmatism

17. Effective frequency

18. Emblematic function

19. enculturation

20. Endowment effect

21. environmental factors

22. Environmental intensity

23. Expectancy Theory

24. Green marketing

25. Greenwashing

26. Hedonic needs

27. Maslow’s hierarchy of needs

28. Impulse buying

29. Inbound marketing

30. Inept

31. Inert

32. Law of small numbers

33. Locus of control

34. Marketing inertia

35. Mass media

36. Omnichannel

37. Predatory pricing

38. Procedural justice

39. Puffery

40. Reference groups

41. Serial- position effect

42. Social dilemma

43. Societal marketing concept

44. Stealth marketing

45. Symbolic needs

46. Teaser ad

47. Tech Adoption curve

48. The availability heuristic

49. Top of the mind awareness

50. Trickle-down effect

51. Variety seeking behavior

3. Be formatted stylishly with section headers: You can find templates on the web, use MSWord Styles, or design your own headers and section labels.

Include:

Overview/background section header.

Section headers for each key concept.

Other section headers as needed.

4. Incorporate a minimum of three sources, identified in-text or in footnotes. Please use sources that can be found on the internet. And not from textbooks.

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