Carefully read the Harvard Business School case study about the New Heritage Doll Company.Identify which one of the following two projects appears to be the most promising venture, upon initial review.

Carefully read the Harvard Business School case study about the New Heritage Doll Company.

Answer the following questions:

Identify which one of the following two projects appears to be the most promising venture, upon initial review:

Expansion of the successful “Match My Doll Clothing” line
Initiating a new “Design Your Own Doll” line

Offer three distinct and well-articulated reasons for your assessment.

Last Completed Projects