Part 1
Answer the following questions.
Choose a company that you admire and that you believe has a distinct competitive advantage over its direct competitors. Write something addressing the following points that can be used in a presentation for a board meeting.
What is the company, and what is its specific competitive advantage?
What is the source of that advantage?
What is it that the company does right that gives it this specific advantage?
How sustainable is this competitive advantage? Do you believe it is long-lasting, or might it be more fleeting? Explain your answer.
What might you recommend this company do to ensure that its competitive advantage lasts as long as possible?
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