Quality management for organisational excellence
Engineering Tooling Case Study
The Engineering Tooling Company (ETC) was set up in the North East of England by a young graduate Engineer, in the early 1960’s.
The main items of manufacture comprised engineers’ rules, engineering callipers, scribes (the initial product range, which supplied the local engineering industry) and then expanding to include micrometres and a limited range of specialist items which required high quality materials and skills to produce accurate and long-lasting items.
Due to the decline of engineering in the North East of England and increased competition from globalisation, ETC realised that, although the product range commanded great respect throughout the industry – from both customers and competitors, this course of business activity was untenable in the long term. An alternative, radical strategy had to be developed to ensure the survival of the business.
The ETC production plant was well equipped with a strong financial base, the workforce was loyal, and many of whom had begun their employment from school or university and worked their way up the corporate ladder.
The commitment and loyalty of the workforce is recognised and rewarded by the company in various ways, due to the owner’s philanthropic and moral beliefs and a willingness to embrace modern management principles.
The son and daughter of the owner had also followed the ETC career path and
were keen to give the business a 21st Century philosophy.
The business had to evolve into a new, engineering-based entity.
In 2010, an approach was made to ETC by the North-East Hospital Management Board, for the design and manufacture of handheld precision medical equipment, initially for research work. The Board had acquired funding to develop keyhole surgery and other pioneering treatment techniques. In 2012, the Board signed a two-year contract with ETC to manufacture these cutting-edge products on a larger scale.
This new market has expanded rapidly over the last three years and ETC is receiving worldwide recognition for its product range and company image. ETC now realises that the business must project itself to customers, suppliers and investors as a world class, 21st Century organisation with vision, energy and conscience.
Assignment
As the newly appointed Quality Manager for the Engineering Tooling Company, you have been asked by the Senior Management Team to prepare a 3000-word report to explain how you would introduce a companywide quality
improvement strategy. This improvement strategy must include the Total Quality Management, Quality Assurance and Quality Control implications for ETC. You are also to explain how the improvement strategy would help to sustain
the Culture of Quality in the organisation.
Your assignment report should consist of:
• An introduction which explains the focus of the assignment.
• The main body of the text where you develop and explain how you would introduce a companywide quality improvement strategy in the Engineering Tooling Company in line with the stipulations above which
must include, Total Quality Management, Quality Assurance, Quality Control and the sustainability of the Culture of Quality.
• A conclusion briefly reiterating the focus of the assignment and summarising the improvements you have identif
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