Put yourself in the position of an entrepreneur who is developing a new propelled, robotic snowblower, similar to a robotic vacuum cleaner, to introduce into the market. Develop the segmentation, targeting, and positioning strategy for marketing the new product.

Put yourself in the position of an entrepreneur who is developing a new propelled, robotic snowblower, similar to a robotic vacuum cleaner, to introduce into the market. Develop the segmentation, targeting, and positioning strategy for marketing the new product.

Be sure to discuss:

What is your overall target strategy  and why are you choosing that strategy.

What segmentation methods mentioned in STEP 2 of the segmentation, targeting and positioning process described in the text will you use and why will you use them?

Describe your target market – describe the target like it is someone that you know.

Why the target market(s) is/are attractive? Based on the 5 descriptive criteria mentioned in STEP 3 of the segmentation, targeting and positioning process described in the text, explain why you selected this/these target(s) versus others.

 

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