Develop 2 consumer promotional concepts to attract new customers over the next year. Summarize each promotion, how it would work, estimated costs, and the anticipated results.

The Westside Coffee Company

Consumer Promotions and Public Relations:

Develop 2 consumer promotional concepts to attract new customers over the next year. Summarize each promotion, how it would work, estimated costs, and the anticipated results.

Develop 2 public relations events to attract media attention and coverage over the next year. Summarize each event, how it would work, estimated costs, and the anticipated results.

Write a 350- to 450-word executive summary for your proposals.

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