Marriott upset by AirBnB
Description
After reading the case “Marriott built its own ‘Airbnb’ before coronavirus crashed business travel. Did it help?” by Rosenbaum and Sheng found in Module 6: Lecture Materials and Resources, complete the case analysis using the Case Analysis Outline Attached below.
Submission Instructions:
The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
The paper is to be 1000 words in length, current APA style, excluding the title, abstract and references page.
No references required.
CASE ANALYSES (3 pages maximum):
Use the Case Analysis Outline – suggested format – in the syllabus (see below) to review each assigned case.
Case Analysis Outline – Suggested Format
(a) Overview of major issues – describe the challenges/problems/issues outlined in the case. This section should be clear and succinct. You can make use of bullet points to describe the issues.
(b) Applications of key themes – elaborate what you have learned from the assigned case by directly relating/connecting the case to concepts and themes described in the different chapters.
(c) Analysis
Situational Analysis
External Environmental Analysis (Outside of the organization)
Economic, Social, Political, Technological opportunities and challenges
Internal Environmental Analysis (Specific to the organization)
Organization’s internal strengths, weaknesses, opportunities, and external threats
Describe the firm’s product, pricing, distribution/place, and promotion strategy (if applicable)
Market Analysis
Description of the target market including primary customers/target market
In analysis, you can also put down your own thoughts and opinions about the issues/challenges described in the case. You can bring in outside information If applicable, you can also answer any questions at the end of each case. These questions can also be used as a guide to develop the other sections of your case summary/write-up.
(d) Recommendations
Development and Evaluation of Strategic Alternatives, Recommendation of the better Alternative, Implementation Techniques for Recommended Alternative (How, when, where, why).
Note:
If any of the above outline points are not applicable to your case, you can skip those points in your case write-up.
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