Evaluate the impact of Spotify on the music industry based on what you have learned from the Freakonomics interview with Daniel Ek, CEO of Spotify.

Spotify Podcast Recap

Analyze the relationship between legacy media and American Society

Define forms of legacy media

Identify historical milestones in the development of legacy media

Discuss the impact of the Long Tail Media model on legacy media industries

(Mass Communication (kwaracails.edu.ng) ), go to chapter 1 That has all the secrets. Read Chapters 7 and 8 to help
Freakonomics: How Spotify Saved the Music Industry

Visit 

https://freakonomics.com/podcast/spotify/  (Links to an external site.) and listen to the interview with Daniel Ek, CEO of Spotify.

You will find a transcript of the interview on the page as well.

Instructions:

For this assignment, you will evaluate the impact of Spotify on the music industry based on what you have learned from the Freakonomics interview with Daniel Ek, CEO of Spotify.

Respond to the following questions:

Each response should be no less than 200 words:

How does Spotify illustrate qualities of both the “Long Tail” and “Blockbuster” models? Use at least one example of each to support your response.

 

Does Spotify better illustrate Secret 1:

The media are essential components of our lives, or Secret 2: There are no mainstream media? Justify your response.

Which media theory best represents how Spotify impacts audiences?

Has Spotify’s business model hurt or help the music industry overall? Explain.

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