ASSIGNMENT QUESTION

Write a literature review of 2000 words

Saga Cruises

https://travel.saga.co.uk/cruises/ocean.aspx

How Covid-19 has affected consumer behaviour in the cruise industry and Saga cruises organisation

The Literature Review must include the following sections:

• Abstract
• Introduction
• Presentation of data

Presentation of models and theories

CHOOSE ONE MODEL TO SUPPORT YOUR WORK, MODELS ARE LISTED BELOW:

EXTERNAL FACTORS: They could be modelled with PEST, SWOT, or TOWS
INTERNAN FACTORS: They could be modelled with McKinsey’s 7s, SWOT (Strengths, weaknesses Opportunities, Threats), the Ansoff Matrix

You must show the ability to:

Develop a systematic approach to searching for literature/evidence

Use a search strategy effectively, including qualitative and quantitative data and
journal articles

Identify at least 20 appropriate sources to support your research

Outline key findings from data and models and theories

Situate your sources within the Hierarchy of Sources

Demonstrate the ability to use Harvard referencing correctly

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