Part 1: Transcript coding
Gender diversity in organisational leadership has been understood to benefit organisations from various perspectives.
Yet, several studies have demonstrated that despite significant shifts towards greater acceptance of women in leadership roles over the last couple of decades, women are still underrepresented in organisational leadership everywhere in the world however to varying degrees.
The following TED talk transcript is focused on this issue. It is an abridged version of the talk that was held by Sheryl Sandberg, the COO of Facebook, in 2010. More than a decade later, the points that she raises in her talk are still relevant. The transcript and the full talk are accessible in the following link (retrieved on 19.01.2022):
Assume the following Research Question and sub-questions for this talk:
RQ:
How can organisations address the problem of women’s underrepresentation in leadership positions?
Sub-Q1:
What are the challenges that women face in their career path towards leadership?
Sub-Q2:
What are the possible solutions to overcome women’s underrepresentation in organisational leadership positions?
Your Task is to:
⦁ Code the transcript.
⦁ Develop a coding framework with themes and sub-themes.
⦁ Illustrate your themes and sub-themes using direct quotations from the transcript.
⦁ You should provide at least 10 codes, 2 themes and 3 sub-themes for each theme.
You must provide at least 3 illustrations for each sub-theme. Illustrations must be in the same colours as their corresponding codes which are marked in the text.
In conducting your analysis, you should always consider the research questions. That is, the codes, the themes, and the sub-themes that you create should be in relation to the Research Questions and help potentially address them.
