Write a research plan which enables you to explore the business topic further through secondary research.

Operations/Project management, Digital marketing communications, Business strategy

You are required to write a research plan which enables you to explore the business topic further through secondary research. You will extend your initial understanding of your topic to elaborate your thinking in a deeper way.

You should assess the appropriateness of your initial research approach with the assistance of the research methods/techniques you have learned during the class.

Your Research Proposal should address the following issues:

 A research question and corresponding research objectives, based on the brief provided and your initial literature review.

 Choose and justify the research method(s) which is / are appropriate to address the research question (including issues such as, type of data to be collected, how will the data be collected, how will the data be used or analysed)

 Discuss potential issues you may encounter during the research process, such as accessibility to the data, time and resources needed to complete the research, validity of the data, and potential ethical issues.

 Comment on the potential use and benefits of the findings of this research.

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