Draw upon Jim Collin’s Good to Great principles to make one recommendation to the major competitors in the craft beer industry.

You have been asked to analyze the craft beer industry.

Issue: How attractive ‘profitable’ is the craft beer industry?

Analysis:Include the following in your analysis:

What is the strongest of a PESTEL analysis?

You need to only include one.

Diagram the value chain for the craft beer industry.

Conduct a five forces analysis for the craft beer industry. Which are the strongest forces? You need to include a discussion of the strongest forces.

Research industry level performance of craft beer What are some key performance ratios? Is this an attractive industry? Explain your answer.

How profitable would you expect the craft beer industry to be compared to the commercial beer industry? Defend your answer.

Create a strategic group analysis that contrasts the major competitors in the craft beer industry with the commercial beer industry. Create a graph that maps the competitive landscape.

Draw upon Jim Collin’s Good to Great principles to make one recommendation to the major competitors in the craft beer industry.

Conclusion: How attractive is the craft beer industry?

Maximum 2 pages of text with a 1-page appendix with graphs and tables. Make sure you create your own tables and graphs. References are not included in the page limit. All text, graphs and charts must be original.

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