Identify a new market/geography for HelloFresh expansion. Explore and justify the rationale for the decision.

Strategic Marketing

Description

Identify a new market/geography for HelloFresh expansion. Explore and justify the rationale for the decision.

Analyse the wider macro and micro-environment in which HelloFresh operates  and use this as a basis to justify why being located in this market will help them attract the right type of customers for their meal kit solutions.

Outline your key findings with appropriate supporting evidence.

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