Evaluate the implications of each component.What impact does a university logo have on a potential research participant?

Quantitative Research

Description

You should answer all tasks (a, b and c)

a)Evaluate the structure and content of the covering letter provided for this task. It is a good example of a covering letter and one that should accompany a postal questionnaire to inform participants of the research.

Guidance

• Consider both the structure and content of the letter.

• Is it well structured? Is the layout clear?

• Outline the key features of the cover letter – what is good about it? Is it informative?

• Evaluate the implications of each component.What impact does a university logo have on a potential research participant?

b) Answer the following questions using literature to support your statements and your own examples to demonstrate your understanding of the terms.

• Explain the difference between open and closed questions.

• Explain the difference between positively and negatively worded questions.

• Explain what is meant by a double-barrelled question.

• Explain what is meant by a leading question.

• Explain what is meant by a loaded question.

Guidance

Use the following subheadings to structure your response – open and closed questions, positively and negatively worded questions, double-barrelled questions etc.

Write a paragraph or so to address each question and use at least one example per each term e.g. an example of an open question is:

Read about survey design and the different types of questions in Chapter 9 of the required textbook for the module Sekaran, U. and Bougie, R. (2016) Research Methods for Business: A Skill-Building Approach, (seventh edition). UK:Wiley

You should endeavour to include references from other textbooks (see reading list in module handbook).

c) Pre-testing or piloting a survey questionnaire is an important phase of the research process. Explain why?

Guidance

Use your required textbook for the module Sekaran, U. and Bougie, R. (2016) Research Methods for Business: A Skill-Building Approach, (seventh edition). UK: Wiley

Additionally – Chapter 11 of Saunders, M., Lewis, P. and Thornhill, A. (2016). Research Methods for Business Students, (seventh edition). UK: Pearson.

Please consider the example of what the paper should look like in additional materials.

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