Consumer Behaviour
Assignment
It is difficult to find a global definition for the term “innovation,” as it takes many forms. Organizations such as Google and the Virgin Group have succeeded in highly competitive industries due to their ability to provide some form of innovation — this could be obvious innovations of products or services, such as the move from black-and white televisions to today’s flat screens; innovation could also be in improved customer service and manufacturing.
Toyota led the way in improving its production of automobiles, an innovation that has been adapted by many manufacturing organizations globally. It has been argued that there are four key approaches to defining a new product innovation. Discuss the importance of each of the approaches identified below and provide examples.
a. Firm-oriented
b. Product-oriented
c. Market-oriented
d. Consumer-oriented
Formatting Guidelines:
Read the instructions very carefully before you start the assignment.
• You should write your full name. course name and student number in the front page of the assignment.
• Font size should be 12 Times New Roman for the text (excluding the headings which should be 16 for the main and 14 for the subheadings).
• Use APA reference style.
• Use black font colour for all the text
• Plagiarism rate must be below 15% (excluding the bibliography).
• The maximum limit of the assignment is 5 pages.
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