What suitable conceptual model could be adopted to provide a clear picture covering the main aspects of social media advertising?Discuss

The Effect of Social Media Advertising Features on Customer’s Purchase Intention: A Case Study in The Kurdistan of Iraq.

The research questions are:

1. What suitable conceptual model could be adopted to provide a clear picture covering the main aspects of social media advertising?

2. What main aspects of social media advertising could indicate the customer’s purchase intention?

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