Reread Chapter 4 Better Normal and article “Ulta Beauty Inc 2021”in depth.
You have been hired as a consultant to Ulta Beauty, Inc. owners. Mr,. David Kimbell and Ms. Mary Dillion have asked you for guidance regarding proposed diversification options. How would you recommend that they proceed?
Your recommendations should be well supported with arguments and justifications for each recommendation based on the required readings for this module.
Prepare a 2 page report to Mr. David Kimbell and Ms. Mary Dillion with an additional page of exhibits detailing your analysis and recommendations
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