1.Analyze your competition and your industry (at the end of R2). The focus in this section should be on your firm’s environment instead of your firm itself.
2. Which companies are leading the industry?
3. Are there indications that other companies are pursuing specific strategies such as cost-leadership or differentiation?
o Provide a table of the 5 other companies, and provide a short explanation of their product positioning (perceptual map), capital investments, marketing investments, and pricing.
o What are competitors investing in?
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