Scenario:
You are the new director of marketing for your chosen company. As the director of marketing for your chosen company, you must be willing and able to take on multiple projects at once. Moving on from the important marketing research project you have under development, you have a new task assigned by the chief executive officer (CEO) of your company. As part of a public relations initiative, you will present a research study at an upcoming conference. This is your time to shine.
The CEO would like to approve your presentation topic. Prepare a business report for the data collection, analysis, and findings sections of a study to the CEO of your company. Developing an ability to obtain and process information for decision-making as a marketing director will be a valuable addition to your business tool belt.
Assessment Requirements:
You will use the Purdue Global Library to locate a marketing research study in an academic peer-reviewed joumal. Using the marketing research study, prepare a business solution based on the interpretation of the data analysis
Prepare a business report based on the analysis of data in a marketing research study.
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