APM Project Descriptions
As a team, select one of the projects below to focus on for your CLC assignment.
Create a Website for a Client:
Your team has been asked to design a new website for Pets Unlimited, a small regional chain that specializes in cruelty-free pet breeding practices, rescue pet adoption, and selling eco-friendly pet products. Their primary mission is to support sustainability and work towards the elimination of animal cruelty in the pet breeding industry. Pets Unlimited, which has been selling their eco-friendly pet products out of their retail locations in Arizona and Southern California, has made the decision to open a large online retailing center to promote its cause and make eco-friendly pet products and breeding services more widely available. It hopes that by doing so, it can bring greater awareness to its mission and the causes its supports. The budget for the project is $8,000.
Below is a list of features and capabilities Pet’s Unlimited would like for its website:
Multiple content sections including information and sales on mission and vision, breeding, adoption, sustainability, pet products, and public service programs that support their cause.
Product searching features with multiple filters (breeds, price, product, etc.)
Browsing history and sales data collection and analysis for additional product recommendations during browsing.
Shopping cart with all necessary features for online purchase connected to up-to-the-minute inventory control
Mobile site
Connections to social media to support social media campaign
Newsletter/blogging area
Secure, password protected message board area where clients can post adoption notices and communicate with one another.
State of the art security features.
Plan an Event:
Your team has been asked to plan GCU’s new student orientation. With the fall semester nearing, GCU wants to welcome all incoming freshman and prepare them for their journey ahead. New student orientation is comprised of two days filled with seminars, welcome activities, and an introduction to their new residence. The incoming freshman class includes 3,750 students. 78% of incoming freshman have lived in the state of Arizona, 18% of the freshman are out-of-state students, and 4% are international students. It is important for the team to effectively plan two days of activities that address the needs of all incoming freshman. GCU has set a budget of $5,000 to support activities surrounding orientation.
In previous years, orientations have included the following:
Seminars that introduce new students to GCU’s history, vision, and campus design.
Move-in support for local and traveling families.
A plan in place to assist students with obtaining student IDs, class schedules, meal plans, and campus decals for parking.
Social activities to support interaction between new students.
Assistance provided for international students who may be unfamiliar with traditions or routines established.
Guest Speakers who motivate students for the journey they are embarking on.
Plan an International Vacation:
This year, the Mantani family will embark on an international family reunion. After 15 years, the entire family has agreed to travel to Rome, Italy together. With their family heritage being Italian, the family established Italy as their reunion destination. The Mantani family wanted to explore their family origins, the historical structures, and taste authentic Italian food. They settled on a 10-day adventure in mid-October to Rome, Italy. Each family will begin their journey from separate locations. The Mantani’s are based in California, Arizona, Colorado, Washington, and Montana. A total of 12 families are meeting in Rome. The final head count has established a solid group of 56 family members participating in the reunion. To financially prepare for this adventure, it was predetermined that each family would plan $12,000-$15,000 for the trip. This amount would vary based on the number of family members accompanying each family. The family established a list of necessities for their trip:
Determine flight plans for families.
Decide on hotel accommodations in Rome and surrounding cities, if
Transportation while in Rome.
Three meals per day, plus additional for unplanned food stops.
Museums and sightseeing fees.
Potential to travel around to surrounding cities for further adventures.
Budget for souvenirs that will be purchased during the trip.
Write and Pitch a Business Plan for Your Startup
Your team has decided to open a custom t-shirt business, “You Should Put That on a Shirt.” Your team lives in a small college town that has a huge football presence. The whole town shows up for the games and your team wants to capitalize on the fact that no one is making custom sports shirts. The fans will be able to personalize the shirts they wear to the game. Shirts can also be made for corporate events, bachelorette parties, or just for fun. The possibilities for custom t-shirts are endless. The business is in the early stages and needs investors in order to bring more cash flow for startup expenses. In order to attract investors, the owners need to create a business plan and then pitch the idea to potential investors. The budget for the business plan and pitch is $1,000.
Below is a list of items you will need to accomplish before bringing in investors for the pitch:
Benchmark other startup t-shirt or apparel businesses in the area. Who is your competition and how can you set yourself apart?
Start your business plan by identifying your mission statement, company objectives, business philosophy, target market, advertising strategies, identify strengths and weaknesses, etc.
Research your target market demographic statistics. Who will buy your product? What is the median income of your market segment? Age? Gender? Occupation?
Scout a location for the t-shirt business.
Design a mockup of how you want the aesthetic of your business to be. Will it be casual and artistic or more modern and sleek?
Prepare a preliminary financial statement to explain where investor funds will be allocated, how much money will be needed short term, how much money will be needed in 2-5 years, return on investment estimates, etc.
Create design ideas, funny logos, etc. so that investors understand why your t-shirts will sell.
Obtain quotes from different wholesale t-shirt manufacturers that you can use as your main supplier.
Gather all your information that you have for your investors and create a dynamic and creative presentation using t-shirt models, video presentation, and your best pitch men.
Invite local investors to a college football game and pitch your ideas after the game so they understand the need for a custom t-shirt business that targets the sports enthusiasts and many others as well.
Plan a Product Launch
Your team owns a local coffee shop. In order to capitalize on the “health craze,” you have decided to launch a new product in your coffee shop. In addition to coffee, your shop will now be offering healthy fruit and vegetable juice smoothies. These smoothies will be made with local ingredients from nearby farmers markets. Your budget is $10,000.
Below is a list of items you will need to accomplish before the product is available for customers.
Consult a dietician and professional chef for possible flavor combinations.
Consult local designers to create juice glasses, “to go” cups, and specific smoothie menus.
Get quotes from local farmer’s markets for daily delivery of fresh fruits and vegetables
Organize a focus group to test your new smoothies to determine how the new product will be received.
Visit restaurant supply shops to price industrial juicers.
Organize training for your staff on how to prepare, describe, and market the smoothies.
Contact local advertisers to get the word out about your new product.
Distribute free samples to local gyms, nearby businesses, and fitness studios.
Decide on pricing, product names, and exit strategies should the product fail to sell.
Organize a product launch party and invite customers.
Last Completed Projects
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