Conduct some business intelligence for your marketing plan this week. Provide a brief overview of your competition. Who/What is your competition? What influence does your competition have on pricing or providing service? What should you be prepared for? Review the Competitive Analysis on page 556 of your textbook.

Discussion question

Conduct some business intelligence for your marketing plan this week. Provide a brief overview of your competition. Who/What is your competition? What influence does your competition have on pricing or providing service? What should you be prepared for? Review the Competitive Analysis on page 556 of your textbook.

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