Using your understanding of the promotional mix and available digital communication channels, including social media, you will submit 5 examples of digital communications that show your understanding of digital marketing tools to achieve given objectives.

Practical Skills Assessment

Build a practical skills portfolio, demonstrating a small integrated marketing communications campaign to promote a product or service. Using your understanding of the promotional mix and available digital communication channels, including social media, you will submit 5 examples of digital communications that show your understanding of digital marketing tools to achieve given objectives.

Your portfolio will include examples of digital communications, such as:

• Mock-up web pages

• Social media posts

• Other digital media content (such as blog articles)

Your digital communications plan should be designed to attract and persuade the audience/customers to respond to your promotional campaign.

You should utilise the AIDA model to plan the 5 pieces of communication and you should suggest what you feel are appropriate channels.

As part of your portfolio, you are required to provide a summary reflection (1000 words) in which you are required to

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