Assessment Brief
Learning outcomes covered by the Assessment
LO1 Debate key contemporary issues relating to organisations involved in international
business.
LO2 Identify and evaluate the global context within which international business must function in the twenty- first century.
LO3 Appraise alternative methods of entry into foreign markets.
LO4 Explain why companies may decide to internationalise and alternative theories of
internationalisation.
LO5 Discuss the impact of multinationals on both the home and host nations.
LO6 Select analyse and evaluate data on country markets.
Assessment brief
You have been appointed as an international business consultant for an upcoming high-profile UK SME based in London. One of their key objectives for 2022-23 is to tap into the Chinese market for their “UHT milk for children aged from (3-11 years)”.
The company is expected to focus on specific target audiences (within Chinese market) that would see UHT milk from UK as a better proposition compared to the current local options.
Having access to international suppliers, the business fully intends to make use of the UK’s reputation as a land of quality, reliability, and transparency.
Pre-school aged children and upwards are the ideal age to be ambassadors for the products due to their comprehension of what they like and dislike.
2. Details of Assessment
The final International Business report should contain:
• Executive Summary
You are required to submit business report constituting the elements mentioned below,
• Introduction (Industry background, should be supported by relevant facts and figures)
• Business drivers behind company’s expansion into the given country.
Indicate the factors under relevant sub-headings and supported by
necessary references (students are expected to conduct PESTEL or Five forces
analyses or any relevant trade theories which would lead them to identify key business
drivers.
• Trade Barriers
Highlight at least four trade barriers in the given context, should also demonstrate the business uncertainties and opportunities created by the
trade policies of the national government of the target market.
• Ethical and social issues to be considered by the UK SME.
Highlight the importance of corporate social responsibility when operating internationally in the given context.
• Cultural preferences to be Considered by the business
Highlight the significance of culture within various activities associated with international Business in the Chinese market.
• Expansion Methods to be chosen by company
Identify the range of potential internationalisation methods.
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