What can Zachary recommend in his report to adapt (a proactive approach) and hold off the competition with Tesla it electric car market.

Unit 3 D.B: proactive strategies in macroenment

Volkswagen the world’s second largest automaker Toyota is number one with its VW, Audi, Bentley ,Porsche ,and Lamborghini brands-by itself plan to launch 50 EV models and achieve annual EV sales of 3 million units by 2025.
However, despite potential bumps in the road Tesla continues its journey from upstart nitche to full Mass market brand. It is further diversifying its vehicle portfolio with self-driving Evie semi trucks and the new Cyber struck slated for 2021 one that promises to shatter more records for speed acceleration, range, and coolness.

Simulated business scenario:

Since Tesla started selling automobiles, Zachary Tesla’s CMO (Chief marketing), has guided a brand to go further and faster than any other vehicle start up in history. He has created the image that Tesla is two cars what Apple has been to consumers. The same kind of innovative products. It called brand following with an ever-changing business environment, Zachary is being asked to create a report detailing a strategy to remain agile and ahead of the competition.

1) How have technology, natural and cultural macro environmental forces impacted Tesla?

2) What can Zachary recommend in his report to adapt (a proactive approach) and hold off the competition with Tesla it electric car market.

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