Imagine you are opening a tutoring service near Central Connecticut State University. What would be the characteristics of a comprehensive social media strategy that you would employ to build your brand, engage customers, and generate leads and sales revenue?

Entrepreneurship.

Textbook: Entrepreneurship: Successfully Launching New Ventures, 6th Edition. Barringer and Ireland. Published by Pearson/Prentice-Hall.

1. Read Chapter Eleven Notes
2. Chapter Reflection/Summary (600 words): **A summary of the main chapter points (500 words) using your own words and a brief (100 word) personal reflection of what was personally most interesting or useful to you from the chapter.

3. Answer the Application Question below (500 words):

Imagine you are opening a tutoring service near Central Connecticut State University. What would be the characteristics of a comprehensive social media strategy that you would employ to build your brand, engage customers, and generate leads and sales revenue?

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