Does your brand have an overall theme? Look and feel traditional, outdoors, funny, serious, colors used, warm, cool, etc.? Marketing Objectives (Where do we want the business to go?

Product or Service Marketing Plan

Assessment Instructions:

You will create a Product or Service Marketing Plan for a brand of your choice. You will also need to conduct your own research. Note: Use the below Word document as your template and read the entire document before starting, so you understand what is required.

Download 6.5 Product or Service Marketing Plan-1.docSituational Analysis (What is the current situation of the business?)

Business/Brand Overview (this section should be minimum of 3 paragraphs)

Historical background
Nature of business
Current business goals
Current Brand Strategies

What are the current brand strategies of your business?
Describe your brand equities.

Does your brand have an overall theme? Look and feel traditional, outdoors, funny, serious, colors used, warm, cool, etc.?
Marketing Objectives (Where do we want the business to go?

Marketing Objectives (remember objectives are SMART (Links to an external site.) specific, measurable, actionable, and attainable)

Based off of your brand’s current business goals, create two SMART objectives. (What does your brand want to achieve? Increase in sales? Increase in brand awareness? Better consumer engagement? Increase of market share within your category? Increase in social responsibility awareness?)

Example: Increase sales of Pepsi Zero 5% to women in the United States by the end of 2021.

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