Prepare an essay paper discussing on Culture and Innovation of Southwest Airlines.Do not use Southwest Airlines as a source it needs to be a book, articles from periodicals or newspapers, and peer reviewed journals.

Culture and Innovation of Southwest Airlines
Prepare an essay paper discussing on Culture and Innovation of Southwest Airlines.Do not use Southwest Airlines as a source it needs to be a book, articles from periodicals or newspapers, and peer reviewed journals.
This is the book reference the case study is from: Dess, G., McNamara, G., Eisner, A., & Lee, S. (2020). Strategic Management: Text and Cases . New York: McGraw Hill.

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