Why do you think Cook chose an open article to confirm that he’s gay? Was this the best choice? Why or why not? What reaction do you think he expected from shareholders, customers and employees, and other stakeholders?

Discuss your thoughts on about Tim Cook’s article in Bloomberg Business week. Read through the statement here: buswk.co/1DBoBfo.

Pay attention to the organization, word choice, and tone. Why do you think Cook chose an open article to confirm that he’s gay? Was this the best choice? Why or why not? What reaction do you think he expected from shareholders, customers and employees, and other stakeholders?

If you can use BUSINESS COMMUNICATION IN PERSON, INPRINT, ONLINE 10e as one of the references.

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