Identify your interests and your passions. What are your traits – your character? What do you want your brand to be?

Record your Elevator Pitch
Compose an Elevator Pitch
Practice your spoken communication skills:
Think about what strengths, abilities, and unique aspects you have to offer. How might you express verbally your unique value proposition?
Referencing your written elevator pitch,
Your elevator pitch should include a brief description of your current and future state that is positive and memorable. Reference the handout to include elements of your brand vision, brand statement, and personal /professional outlook/goals.
Identify your values: What are the things that are most important to you?
Identify your interests and your passions.
What are your traits – your character?
What do you want your brand to be?
Define who you are
Understand how others perceive you
Determine gap
Establish your long-term brand goals
Elevator Pitch
Write down 2 to 4 sentences that you can say in 1 to 2 minutes. Your elevator pitch should include a brief description of your current and future state that is positive and memorable. Include elements of your brand vision, brand statement, and personal /professional outlook/goals.

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